One of the most fascinating corporate archives in the world is celebrated in Levi Strauss & Co.’s “Vault,” located in the lobby of its San Francisco headquarters. Through innovative displays and exhibits, the company shares with the public its remarkable collection of historic clothing, photographs, films, posters, advertising materials and artifacts—some dating back to the mid-1800s. One exhibit invites them to scan a “dry cleaner’s” rack of vintage Levi’s® western shirts, while another features a pair of Levi’s® jeans from the early 1900s. Visitors might also be surprised to discover that the company’s designers often use the archives for inspiration and new product ideas.
I acted as the lead designer for this project, directing a small team consisting of a junior exhibit designer, graphic designer, exhibit developer/writer and media developer.
The Archives Vault complements the company’s Visitor Center, both located in their headquarters lobby.
Peruse some of the most precious artifacts in Levi’s collection.
Visitors browse through images of Levi Strauss & Co.’s historical photos, posters, documents and artifacts.
Historic “tools of the trade” reveal that the building blocks of fashion remain the same through the years.
Client: Levi Strauss & Co.
Location: San Francisco, CA
Floor Area: 2,000 sq. ft.
Budget: $650,000
Opening: 2007
Contact: Lynn Downey, Historian
ldowney@levi.com